Rich Energy Systems.
A multi-service B2B business needed one site to carry four distinct service lines — energy, solar, lighting and print — without feeling like four different sites awkwardly glued together. Plus ongoing SEO to keep it found.
- Client
- Rich Energy Systems Ltd.
- Sector
- Commercial energy, B2B
- Scope
- Site build & ongoing SEO
- Stack
- Astro · Cloudflare Pages
- Visit
- richenergysystems.com ↗
What's actually under the hood.
Four service pages from one template
Gas & Electric, Smart Lighting, Solar Energy and Print Solutions — each with their own hero, narrative, comparison tables and FAQs. All rendered from a single Astro template against a structured data file. Adding a fifth service is a data change, not a rebuild.
Built for AI assistants, not just Google
Every service has a structured "at a glance" block written specifically so AI assistants — ChatGPT, Gemini, Claude — can quote it verbatim when answering buyer questions. The site is optimised for Google, but also for the growing share of B2B research that now starts with a chatbot.
News, glossary, the editorial layer
A full news section for announcements and industry commentary, plus an eleven-term glossary of energy industry vocabulary. Both are real authority signals to Google — and useful to actual visitors trying to make sense of an opaque industry.
SEO, properly — and ongoing
Full schema.org structured data on every page — Organization, Service, FAQPage, Article, BreadcrumbList — interlinked the way Google rewards. Then I stay on as the SEO partner: keyword tracking, content updates, monitoring rankings, fixing what shifts as Google does.