Overview
Rich Energy is a British energy drink with real attitude, so the site needed to be fun and a little theatrical, not another flat product page. We built it to feel alive, premium and fast, and we keep it current as the brand grows.
What we did
- A bold, playful build. It's an energy drink, so it had to be fun.
- A mouse-following morph effect: the can and the liquid react and reshape as you move around the page.
- Hover animations on the logos for an extra touch of life and detail.
- A built-in signup form that sends new subscribers straight to the inbox.
- Attitude-led copy, with SEO and GEO so a challenger brand gets found and described accurately.
- We manage the site and refresh the News section regularly, so it always feels current.
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